The Latest Trend using ChatGPT

Over the past few months ChatGPT has received A LOT of press.

Is ChatGPT going to take jobs away and eradicate the human race? I’m not confident that we are living in the era of “the Terminator” but it is interesting to watch the expanded use of AI and the work of BostonDynamics. The reality is that ChatGPT might take over some jobs but it still requires human intervention to build search prompts with ongoing refinement.

I have found ChatGPT to be a good resource in helping to narrow down the field of criteria when conducting a competitive analysis. Rather than conducting a search using either Google’s search engine or other search tool, ChatGPT reduces the steps needed to find information across the Internet when it comes to publicly available information.

If you’ve not played around with ChatGPT or some of the other AI tools, you should most certainly sign up for an account and familiarize yourself with how the application works as well as the results. You might be surprised by how this tool can help you in your day to day work.

The importance of competitive analysis in marketing strategy

The importance of competitive analysis in marketing strategy